INTRAMA
1990 – 1991 World Destination Monitor
Information
is a POWER.” It is truth whether information is correct or misunderstanding.
From the survey of the Thailand Development and Research Institute (TDRI), ‘Word of Mouth ’ is the most
influential source of information for tourists’ decision making about their
vacation.
From a
survey in 1990-1991 by the INTRAMA World Destination Monitor, Thailand was ranked on the
second place where the tourists were likely to be cheated in Asia. The spread
of disreputable information poses growing risks to society and economy. The tourists may
feel betrayed and are more likely to go somewhere else for the similar products
or services. Thailand may also get a bad reputation
as a deceptive country, which means decreased revenues in the future.
- What is the most influential source of
information for tourist decision - making about their vacation?
Ans. Thailand
Development and Research Institute (TDRI).
- What is the effect of the INTRAMA
1990-1991 World Destination Monitor survey on the tourism industry in Thailand?
Ans. A survey
in 1990-1991 by the INTRAMA World Destination Monitor, Thailand was ranked on the
second place where the tourists were likely to be cheated in Asia. The tourists
may feel betrayed and are more likely to go somewhere else for the similar products
or services. Thailand may
also get a bad reputation as a
deceptive country, which means decreased revenues in the future. Therefore, it may be difficult
for the tourists to accept and trust but their awareness in ethics can be
altered and Thailand will gain loyalty from customers again.
- What should be done to solve the
problem?
Ans. Can
solve the problem it may be difficult for the tourists to accept and trust but
their awareness in ethics can be altered and Thailand will gain loyalty from
customers again.
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